Re-alignment of "Freitag"
Ji Young Kim
Web Design GRDS 384
Spring 2015

Content Strategy

• Screenshots
  • Screenshot Home page
  • Screenshot Inside FREITAG page
  • Screenshot Shop page
• Content Inventory
  • Home page
  • Inside FREITAG page
  • Shop page
• Content Survey
  • Survey
• Hierarchy, Structure and Semantics
  • Home page
  • Inside FREITAG page
  • Shop page
• Web Typography Strategy
  • Home page
  • Inside FREITAG page
  • Shop page

Visual Strategy

• Sketches (low fidelity)
• Style Tiles
• High Fidelity Comps with and without Grid I (Home Page Only)
• High Fidelity Comps with and without Grid II (ALL - Home, Inside, Shop)