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THE HISTORY OF THE UNIQUE FREITAG BAG
Back in 1993, graphic designer brothers Markus and Daniel Freitag were on the lookout for a messenger bag. Zurich citizens worthy of the name travel by bicycle - 'velo,' they call it. When it rains, they get wet. The FREITAG brothers wanted a heavy-duty, functional and water-repellent bag to carry their designs. Inspired by the cheerfully coloured lorries rumbling along the cross-Zurich highway just in front of their flat, they cut a messenger bag out of an old truck tarpaulin. As the carry belt, they used second-hand car seat-belt webbing, while an old bicycle inner tube provided the edging.
First FREITAG bag
As luck would have it, their personal need turned into a business which now employs around 150 people. Since their original messenger bag, the FREITAG brothers have developed and marketed several bags for women and men. FREITAG produces two bag lines: The classic FUNDAMENTALS with around 40 models, that are constantly being developed further and complemented and since September 2010 the new FREITAG REFERENCE Line with around 15 models. FREITAG products now sell round the globe, in over 460 stores, at our online store and in our FREITAG stores in Berlin, Davos, Hamburg, Cologne, Vienna, Tokyo, Zurich, and Lausanne. They continue to be made in Switzerland.
You can't teach an old dog new tricks.
FREITAG EARLY DAYS
<<Image of Freitag Brothers>>
<<Image of First FREITAG Bag>>
First FREITAG Bag
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<<FREITAG Retour Image>>
<<Image of Freitag Brothers Cutting Tarps>>
<<Image of Another First FREITAG Bag>>
<<Image of Freitag Brothers Using Sewing Machine>>
<<Image of a Lounge>>
FREITAG MAKES MORE THAN BAGS
<<Tokyo FREITAG Shop Image>>
Big in Japan
Asia’s first FREITAG Store is situated in a landmark building named «a friend of Ginza» on the legendary shopping strip in Tokyo.
<<F25 FOLDER for iPad® Image>>
F25 FOLDER for iPad®
It’s no longer Victoria’s secret that the wrapping is often more important than the content. Now FREITAG has packed up the iPad 2.
<<FREITAG F-actory NŒRD Image>>
FREITAG F-actory NŒRD
In the newly built world headquarters of used truck tarps in Zurich Oerlikon, the whole F-amily is united - from disassemblers to bookkeepers.
<<The streets are mean Image>>
The streets are mean
The F49 FRINGE Back-to-School-Back-Pack has been deemed street-legal by the FREITAG R&D department.
FREITAG SUCCESSORIES ONLINE STORE
<<F371 POUCH for Smartphones M Image>>
F371 POUCH for Smartphones M
<<F554 MAX Image>>
F554 MAX
<<F555 CAROLINE Image>>
F555 CAROLINE
<<F334 SLEEVE for iPhone® 6 Image>>
F334 SLEEVE for iPhone® 6
<<F411 SLEEVE for 13 Ultrabooks Image>>
F411 SLEEVE for 13 Ultrabooks
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