<<The History of the Unique Freitag Bag Image>>
Back in 1993, graphic designer brothers Markus and Daniel Freitag were on the lookout for a messenger bag. Zurich citizens worthy of the name travel by bicycle - 'velo,' they call it. When it rains, they get wet. The FREITAG brothers wanted a heavy-duty, functional and water-repellent bag to carry their designs. Inspired by the cheerfully coloured lorries rumbling along the cross-Zurich highway just in front of their flat, they cut a messenger bag out of an old truck tarpaulin. As the carry belt, they used second-hand car seat-belt webbing, while an old bicycle inner tube provided the edging.
<<Truck Image>>
Giving used materials a new life is called “recontextualizing” at FREITAG. Whereas similar reincarnations such as From Frog Till Prince or the Cinderella upcycling do not reveal exactly how the transformation process happened and thus leave consumers in the dark, we want to lay our cards on the table.
Transforming used truck tarps into highly functional, unique bags takes place in five highly complex stages at the F-actory:
April 9, 2015 – FREITAG STORIES
<<Miami Vice Design-A-Truck Image>>
After nearly seven years in the pan-European open-air mobile museum, the winning tarp of the 2008 DESIGN-A-TRUCK contest is back – freshly re-contextualized as a special F702 MIAMI VICE Design-A-Truck limited edition. 31 amazing one-offs are available at the regular price in the online store and can be purchased freely and democratically – no bulk buying allowed! Good luck with getting your hands on one of these amazing one-offs.
March 27, 2015 – FREITAG STORIES
<<From Zurich to Dakar Image>>
Despite our total commitment to all things tarp, we are sometimes inspired by other things. Take our colleague and designer Leandro for example, who moved to Dakar with his friend Dario to customize wooden surfboards with local craftsmen. In the workshop where our craftsmen usually run their blades lovingly along used truck tarps, Leandro & Dario treated us to an evening of soup and beers. Click Read More to find out more about how you can support their crowdfunding project.
February 25, 2015 – FREITAG STORIES
<<Bag Image>>
16 years ago we opened the very first FREITAG store in Davos at 1,560 meters above sea level. The place with the blue-yellow emblem is also the home of the world’s first t-bar skilift and is currently celebrating the arrival of its first winter guests in the year 1865.
With 150 bags we toast to 150 years of snow, ski and après ski holidays! The blue-yellow special edition is exclusively available at the Davos store and in the lower country F-Stores in Zurich, Hamburg and Shibuya.
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